Exhibit A
Exhibit B
In July, we started to receive a complimentary 'subscription' to The San Francisco Examiner. By featuring musicians like Nick Cave and Yo La Tengo on its cover, this historically conservative (and now free) tabloid appears to be intent on capturing my specific demographic: post-punk professionals who came of age in the early 1990s. In other words, the Nirvana generation.
I find such explicit overtures annoying because American news periodicals always over-emphasize their music coverage when they don't know who their readership is. I can't tell you how many editorial meetings I've attended over the years where an editor has asked the staff to "up" the coverage of cool bands when they're worried that they're not reaching a younger audience.
Just look at the headlines above to see what I mean. Fifty-year old Nick Cave "Gets Rowdy", fourty something Yo La Tengo "Still Has It." Its the kind of self-conscious headline writing that speaks reams about what the editors are really worried about: the vitality and worth of their newspaper.
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