From a letter to a friend, discussing the social consequences of recent changes in music distribution
Music consumption has become more of a monadological experience. With increasing frequency, it is both bought and listened to in isolation. This has both beneficial and negative aspects. Beneficial, in the sense that without the pressure of community influences (aside from user-generated reviews of product,) online, listeners make freer choices in terms of artist and genre than they may have made in the past based on CD packaging, the limited selections offered by brick and mortar stores, reviews in music magazines, and the tastes of one's peers.
The negative aspect of being 'freed' to consume in this manner is that it completely isolates individual listening experiences so that one may not be able to identify or connect with the community out of which the work one consumes was made in, such as a record label, which in indie terms, was always the commercial front end for a particular scene or milieu of artists. (Dischord records is a great example of this, being a Washington DC-artist only label.)
Though recreating that experience can be done online through links, listening suggestions, blogs, music-based social networking services and listservs, getting socialized by the communities out of which music emerges requires a great deal more effort. Deliberate communities have to be created around shared taste preferences in order to help facilitate the social aspect of music consumption that was lost in the movement to online distribution. Thus, community is recreated, for lack of a better term, through programming.
Interestingly enough, the need for a less mediated version of this experience - that which existed prior to the emergence of online retailing - has, in my understanding, been replaced by a higher attendance rate for concerts for any number of artists, big and small. So, in a club or a concert hall, one finds collective attempts to get back to the social experience that consumers may have once had listening to music with friends, or hanging out at a record store.
Granted, fans have always fetishized concerts for exactly these kinds of reasons. But now, it appears, live events have become more important for these reasons than ever. In many respects, while concerts remain promotional events for artists that help sell their recorded music, the 'label' experience that was once such an important aspects of buying music in a retail environment (remember when there used to be Sub Pop and SST sections in indie shops?), is not recreated at a live event.
At a concert, labels, and what they represent communally, are pushed to the side in favor of the personality of the artist, and what it represents. Live, the artist is always the center of attention. However, even more importantly, since retail sales have dramatically slowed for everyone, concerts are the new brick and mortar stores. Artists act as their own label, selling their work directly to fans, in keeping with the online ethos that every content creator is their own vendor.
Perhaps the greatest thing that has been lost in all of this is the status of an artist as a representative of a larger community. Live, the artist is reduced to the status of their own isolated laborer, generating their own income in a entrepeneurial fashion, without any context other than their audience. Subsequently, the artist has become the mirror image of their listeners. Isolated, except in relation to those who immediately consume them.
New A/V: Otomo Yoshihide: Multiple Otomo CD/DVD (Asphodel)