For anyone who watches BBC America with any degree of regularity, I'm sure you've seen the New York Times ad that runs towards the end of every week. A pitch for The Weekender, a Friday-Sunday discount subscription package, the presentation is truly seductive. Featuring a multiethnic array of attractive, hip adults (ages 27-40, I'd wager), even though the background music is annoying, the commercial makes an excellent case for buying a three day subscription to the 'Times. Despite the fact that I've seen it over a hundred times, it still leaves me feeling positively predisposed towards the newspaper.
That is, until I read the Saturday edition. As Jennifer has noted time and time again, its always a little too thin. Nine times out of ten, compared to the rest of the week, there's rarely a feature story that holds our interest. Looking over today's paper, I had to agree with her. Even though there was one or two pieces that briefly caught my eye, nothing quite grabbed my attention as compared to the Sunday edition, which while like any news periodical, can be inconsistent, is always a bit more compelling.
Part of this I chalk up to the fact that there's only so many days in a week that a daily newspaper can be half-way reasonable. And, part of this I attribute to the fact that American news media tends to focus on Sunday as its "big" day, when, as someone who has lived a fair amount of their life abroad, I am used to Friday and Saturday newspapers being the Sunday-equivalent for said periodical mass. Thus, for example, if I could buy the print edition of Friday's Haaretz here in the US, I probably would. I'd read that well into Saturday, and likewise follow it up with Saturday's edition of The Guardian. Sunday would be 'Times day.
Though I could seek my fix out online every Saturday morning, my solution to this problem is to mix things up. Drinking my first cup of coffee, I watch a half-hour's broadcast of the BBC news, followed by another thirty minutes of Mosaic, the daily aggregation of Middle Eastern television news offered by Link TV. Then, I follow it up with an initial perusal of the new issue of The Economist, which we receive in the mail every Friday afternoon. Between these media, I get the equivalent of a foreign weekend paper, and, for all intents and purposes, a respectable alternative to Saturday's New York Times.
This is why, when fellow editors bemoan the falling circulation rates of established periodicals like the 'Times, ("They're all fleeing for the web!" or so the refrain goes) I tend to bristle. People aren't necessarily fleeing any specific medium. For one reason or another (think of my rather exaggerated example here), they're simply diversifying how they get their news and culture. With so many new choices, online, on TV, and in print (like the increasing US availability of UK periodicals), can you blame them?
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